Some of the many brands we've helped since 2011:

Hire an agency that Trains the Others.

With ZATO, your Google Ads account is managed by true experts. Founder Kirk Williams (@PPCKirk online) has traveled globally, taught Shopping Ads courses, and written for top industry publications. Combined with an average of 10+ years of experience per account manager, this means your campaigns are guided by proven professionals who know how to drive results for your business.
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Google Search Ads
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Google Shopping,
and Performance Max
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Microsoft Ads
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Google Display, Discovery, and YouTube Ads
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Get a Custom Managed Account Not a Copy-&-Paste Template.

What do we mean by that? Many agencies have a tactical "playbook" of sorts in which they will treat your account exactly like every other account they manage.

A playbook or template can work great—until it doesn't and destroys your profit.

Your business is unique, so your Google Ads tactics should be, too.

We know how Google Ads works at a deep level, and then we apply that knowledge in specific ways (unique tests, campaign strategies and structures, optimizations, etc) to your account, not someone else’s.
‍
Think of us like a personal trainer. The best ones know fitness and nutrition philosophically, but they don’t give every client the same workout. They tailor a plan to fit you.

That’s how we approach Google Ads—a philosophy playbook with custom account tactics.

We Focus on Growing
YOUR BRAND

Not Ours.

At ZATO, we build long-term partnerships by managing a limited number of accounts per expert. This ensures we stay on top of Google Ads changes, grow your account, and deliver results without burnout. We integrate seamlessly into your team to remove barriers and consistently prove our value.‍

With ZATO You Get:

Rather than hire the agency who makes the promise of some random revenue projection you want to hear, hire the agency who you will trust to partner with you for years, evolving and adapting with the inevitable challenges that will rock your business, and Google Ads. At ZATO, we focus on two key pillars:

‍Stability: We bring deep PPC expertise to ensure your accounts are managed skillfully and profitably. You focus on scaling your business, while we handle the complexities of machine learning and campaign management.

‍Scrutiny: We constantly test and refine your account to stay ahead of Google’s changes. Relying on real data, not assumptions, we maximize efficiency and results. With over a decade of experience, we deliver ongoing, proven growth for clients who’ve trusted us for 10+ years. And hey, come to mention it, we still have clients who have been with us for more than a decade.

ZATO isn't easy to categorize because we act more like freelancers or employees in taking personal ownership of your Google Ads campaigns... but we offer a team-like approach to PPC management.

You get a dedicated Account Manager (with 10+ years of experience, as well as limited accounts to be able to focus on yours!), plus a strategist who gets a second set of our eyes on the account, especially helping think through any particular challenges that may arise to hit your goals month after month.

Our onboarding process is built to deeply understand your business—sometimes obsessively. We dive into strategy, spend hours analyzing your account, and only make changes once we’re confident they’re the right ones. Leaving us, however, is as easy as one email. With month-to-month agreements, we work to earn your trust every day—not lock you in. If it’s time to part ways, we ensure a smooth transition because we want to do right by you, even if we're no longer a good fit.

Why OUR Clients Choose Zato
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FREE Discovery Audit

Let's determine if we're a good fit through this form, then if it makes sense for both of us, we will provide a FREE Discovery Audit of your current Google Ads account to see if (and how!) we can help your business.
Request a Discovery Audit
@PPCKirk - Owner & Chief Pondering Officer
Kirk Williams
@PPCKirk - Owner & Chief Pondering Officer
PPC Program Director
Eric Marshall
PPC Program Director
 Senior Paid Search Strategist
Sarah Vlietstra
Senior Paid Search Strategist
 Senior Paid Search Strategist
Diana Talhelm
Senior Paid Search Strategist
Small Budgets Program director & Paid Search Strategist
Chris Reeves
Small Budgets Program director & Paid Search Strategist
Paid Search Strategist
Austin Sellers
Paid Search Strategist
“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
– CONNOR MACDONALD, CMO, THE RIDGE
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

Video: Why the Product ID Attribute Matters More Than You Think in Google Merchant Center

Video: Why the Product ID Attribute Matters More Than You Think in Google Merchant Center

Team Zato
 • 
Google Merchant Center Next
This overlooked attribute anchors your entire Shopping feed. Learn how the id impacts performance history, remarketing, and feed mapping in this Merchant Center Mastery post.
The Giant Video Guide Collection for Every Google Shopping Product Feed Attribute - Merchant Center Mastery

The Giant Video Guide Collection for Every Google Shopping Product Feed Attribute - Merchant Center Mastery

Kirk Williams
Team Zato
 • 
Google Shopping
Here is a giant list of videos and links diving deep into each and every current Google Shopping product feed attribute. Keep coming back, because this page will be endlessly updated!
Video: How to Optimize the Product Type Shopping Ads Attribute  - Google Merchant Center Mastery

Video: How to Optimize the Product Type Shopping Ads Attribute  - Google Merchant Center Mastery

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
Watch and learn why product type matters more than you think! Understand how it impacts Google's algorithm, bidding, and campaign segmentation to optimize your Shopping feed smarter.
Big April 2025 PMax Changes Just Announced! Search Terms, Channel Level Reporting, and More

Big April 2025 PMax Changes Just Announced! Search Terms, Channel Level Reporting, and More

Kirk Williams
Team Zato
 • 
Performance Max
New Performance Max Reporting: What Ecommerce Brands Need to Know About Channel Insights, Search Term Data & Asset Metrics to Optimize Google Ads and Scale Profitably in 2025
How to Optimize the Google Product Category attribute for Shopping Ads - Google Merchant Center Mastery

How to Optimize the Google Product Category attribute for Shopping Ads - Google Merchant Center Mastery

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
How to Structure Product Type in Google Merchant Center. Read here for Smart Feed Tips for 2025 Google Shopping and Performance Max optimizations.
How to Optimize Google Shopping Product Titles - Google Merchant Center Mastery

How to Optimize Google Shopping Product Titles - Google Merchant Center Mastery

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
Learn how smarter Google Shopping product titles can boost clicks and rankings. Real examples, keyword tips, and easy testing strategies you can apply today.

Request a FREE Google Ads Discovery Audit

Let's determine if we're a good fit through this form, then if it makes sense for both of us, we will provide a FREE Discovery Audit of your current Google Ads account to see if (and how!) we can help your business.
Thank you! In preparation for your account analysis, help us get to know your business by completing our Discovery Questionnaire (click here).
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